According to the latest customs data, from January to September this year, cross-border e-commerce imports and exports reached 1.7 trillion yuan, an increase of 14.4%, accounting for 5.5% of the proportion of goods trade imports and exports in the same period. In the first eight months of this year, the scale of China's service trade that can be digitally delivered reached 1.81 trillion yuan, an increase of 10.4% year-on-year. Zheshan Securities research report pointed out that according to the value of commodity trade in 2022, China is the world's largest exporter, the scale of China's cross-border e-commerce retail market in 2018 to 2022 compound annual growth rate of 21.8%, is expected to reach China's cross-border e-commerce retail market in 2027 will reach $1101.9 billion,CAGR of 19.5%.

It is worth noting that in the process of rapid development of cross-border e-commerce market, the variable cost of marketing promotion, cross-border logistics and other links is high, which has become the ideal application scenario of AIGC technology. More and more cross-border e-commerce platforms have begun to improve their overall efficiency with AIGC applications such as AI digital people, intelligent customer service, intelligent logistics, personalized recommendation, and intelligent translation. In November this year, Alibaba International Station's foreign trade AI product "Business assistant" was officially launched; Pinduoduo's cross-border e-commerce platform Temu launched a "full custody" model, merchants will pass the selection of goods to Temu's domestic warehouse, the platform is responsible for the subsequent operation - logistics - warehouse collocation - customer service - after-sales service links.